Abstract
Immersive technologies are at a crossroads, with many actors pondering their adoption. The cultural and tourism industries are particularly impacted, facing significant pressure to make decisions that
could shape their future landscapes. Stakeholders’ perceptions play a
crucial role in this process, influencing the speed and extent of technology adoption. As immersive technologies promise to revolutionize
experiences, stakeholders in these sectors need to evaluate the benefits
and challenges of embracing such innovations. The current choices will
likely determine the trajectory of cultural preservation and tourism enhancement, potentially transforming how we engage with history, art,
and travel. Starting from a decomposition of stakeholders’ perceptions
into principal components using Q-methodology, this article employs
an evolutionary game model to forecast the possible scenarios and highlight potential decision-making trajectories. The proposed approach
highlights how evolutionary dynamics identify a dominant strategy that
emerges in the long term.
JEL classification numbers: L82, R58, Z11.
Keywords: Creativity, cities network, enabling environment.