Advances in Management and Applied Economics

The Impact of Experiential Value on Food Truck Consumers’ Satisfaction and Loyalty: The Mediating Role of Experience Quality

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• Abstract

   

  This study developed an integrated model linking experiential value, experience quality, customer satisfaction, and customer loyalty to examine the psychological process and behavioral responses of food truck consumers. Using Structural Equation Modeling (SEM) with 363 valid samples, the results indicated good model fit. Experiential value positively influenced experience quality, and both experience quality and satisfaction significantly influenced loyalty. The direct effect of experience quality on loyalty was insignificant, confirming the full mediating role of satisfaction. These findings highlight that satisfaction is the key mechanism transforming perceived quality into loyalty behavior. The study validates the “experience–satisfaction–loyalty” framework and offers practical insights for food truck operators, emphasizing experience design and experience quality management as effective strategies to enhance customer satisfaction and long-term brand loyalty.

   

  JEL classification numbers: M31, L83, D12.

  Keywords: Food trucks, Experiential value, Experience quality, Customer satisfaction, Customer loyalty.