The demand for supply of Islamic tourism industry has been
affected positively by the increasing number of Islamic followers globally and
positive tourism trends. The purpose of this paper is attempted to examine the
interrelations among Muslim Friendly Tourism (MFT), tourist attitude toward
destination, destination image, and travel intention in the tourism industry.
After questionnaire survey, the structural questionnaire was used to collect
data from the members at Muslimsí tourists. Valid responses from the survey was
161 with a 92.5 % of respond rate. The empirical results from the structural
model suggest that: (1) Muslims friendly tourism positively and significant
impact tourist attitude, destination image, and travel intention; (2) tourist
attitude and destination image have a significant relationship with travel
intention; (3) destination image positively affects tourist attitude. (4) The
opportunities and suggestions in developing and destination marketing for Halal
tourism are also discussed.
JEL classification numbers: K1, M3, O2, Z1
Keywords: Halal tourism, Islamic tourism, Marketing management, Consumer