Shopping streets at local city in Japan became old and are
generally declining. In this paper, we handle the area rebirth and/or regional
revitalization of shopping street. We focus on Fuji city in Japan. Four big
festivals are held at Fuji city (two for Fuji Shopping Street Town and two for
Yoshiwara Shopping Street Town). Many people visit these festivals including
residents in that area. Therefore a questionnaire investigation to the
residents and visitors is conducted during these periods in order to clarify
residents and visitors’ needs for the shopping street, and utilize them to the
plan building of the area rebirth and/or regional revitalization of shopping
street. These are analyzed by using Factor Analysis and Cluster Analysis. These
are utilized for constructing a much more effective and useful plan building.
We have obtained fruitful results. To confirm the findings by utilizing the new
consecutive visiting records would be the future works to be investigated.
Mathematics Subject Classification : 90B60
Keywords: Fuji City, Area rebirth, Regional vitalization,
festival, Factor Analysis, Cluster Analysis