Purpose: This is a
descriptive, cross-sectional study design that aims to test the hypothesis on
whether Saudi consumers prefer taking brand over generic drugs and to assess
the difficulties that prevent Saudi consumers from shifting to generic drugs.
Generic drugs are defined as a substitute to brand drugs to treat
Methods: The targeted
population was Saudi individuals 18 years and above, and 919 participants were
recruited into the study. The study employed a structured questionnaire on
paper as well as electronic-based questionnaire forms.
Results: In terms of
relative overall effectiveness of generic versus brand drugs, the results
showed equal numbers of respondents who prefer brand and who prefer generic.
The binomial test was carried out to evaluate the statistical significance of
the results. Also, quite high
percentages indicated that Saudis could not switch to generic drugs because of
two main reasons—namely, Saudis directly asked their doctors for generic drugs,
and they felt that doctors did not discuss generic drugs as much as they should
with their patients.
providers and institutions should take the responsibility in providing more
information about generic and brand drugs. Also, there is a need to more
effectively communicate with patients in order to increase their level of
awareness and clarify the differences between the given drugs.
Perceptions, Saudi Population, Saudis, Generic Drugs, Brand Drugs, Saudi
Consumers, Saudi Patient, Saudi Arabia