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Abstract
Alchian and Allen's (1964) economic theorem, 'shipping the good
apples out', forwards that standard or lower quality goods are more heavily
consumed within the vicinity of production as opposed to much farther away. The
better apples are shipped away because the fixed cost of transportation lowers
the relative price. This paper
reconciles two determining theoretical views supporting this substitution
theorem. Borcherding and Silberberg (1978) defend the theorem for substitute
goods (standard versus quality apples) making the case that close substitutes
would interact with all other goods modeled in a like manner. Bauman (2004)
generalized Borcherding and Silberberg's work and developed a broader set of
sufficient conditions that recognize limited complementarity. Situational numerical simulations are used to
dissect model differences.
JEL classification numbers: C02, D11, L15
Keywords: Constrained minimization, consumer theory, transportation
cost.