Business & Entrepreneurship Journal

COVID-19 Effects on Reward-based Crowdfunding Campaigns

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  • Abstract

     

    This paper investigates the effects of the COVID-19 pandemic on reward-based crowdfunding campaigns. Using data from the Kickstarter platform, I compare the number and success rates of the reward-based crowdfunding campaigns before and during the pandemic, for 16 different sectors. I find that the number of campaigns generally reduced during the pandemic period, but their success rates increased. I also find that the success rate differences are statistically significant for 6 out of the 16 sectors, and that this difference is positive for all 6 sectors, showing a robust result of better performance in terms of success rates.

     

    JEL classification numbers: G30, M20.

    Keywords: reward-based crowdfunding, COVID-19, success factors.