Advances in Management and Applied Economics

Research on the Key Factors of the Success of the Theme B&B Business Strategy

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• Abstract

   

  People care much about trip and accommodation in line with the change of habits and social values. Since 2001 five-workday system has implemented in Taiwan, the tourism is booming and B&B becomes trendy. The success of B& B thus motivates the research. B&B owners have to adjust their marketing and operation to deal with high-quality management strategy. This paper explores the application of AHP with the opinions of 12 experts in the homestay industry to analyze factors such as "environment & locations, building equipment, professional skills, operational management, market positioning, and competitive potential” leading to 18 key indicators for strategy evaluation. Meanwhile, the study results not only present actual case study but also serve as practical indicators for homestay startups.

  
  

  JEL classification numbers: C44, D7, D81

  Keywords: Theme B&B, Business Strategy, Optimizations