Advances in Management and Applied Economics

The Impact of Digital Transformation on the Performance of Listed Automobile Manufacturing Enterprises in China

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• Abstract

   

  The paper investigates the impact of digital transformation on the performance of automobile manufacturing enterprises in China based on the sample data of 66 listed enterprises from 2012 to 2022, finding that digital transformation can improve the performance of automobile manufacturing enterprises and the improvement is long-term. Mechanism analysis shows that improving the human capital level of enterprises is an important path for digital transformation to promote enterprise performance. Moderating effect analysis shows that enterprise capacity has a significant moderating effect. Specifically, weaker business capacity undermines the positive effect of digital transformation on the performance of enterprises, and stronger development capacity plays a positive moderating role in the impact of digital transformation on the performance of enterprises. Heterogeneity analysis reveals that digital transformation has a more significant positive impact on the performance of non-state, small and medium-sized, and eastern automobile manufacturing enterprises. Based on the research conclusions, targeted policy recommendations are put forward to provide a reference for promoting digital transformation and the performance of automobile manufacturing enterprises.

   

  JEL classification numbers: C12, M21.

  Keywords: Digital Transformation, Automobile Manufacturing, Enterprise Performance.