Advances in Management and Applied Economics

Multivariate Analysis of the Relationship Between Digitalization and Housing Production and Sales in Construction Companies

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• Abstract

   

  This research aims to quantitatively analyze the effects of digitalization levels of companies in the construction sector on housing production and sales. Housing sales and production and construction sector digitalization indicators between 2010 and 2023, compiled by the Turkish Statistical Institute (TUIK) and the Central Bank of the Republic of Turkey Electronic Data Distribution System (EVDS), were used. Digitalization indicators generally tend to increase over time. In housing sales, first-hand sales tend to decrease, while second-hand sales tend to increase. While the new housing sales rate was 45.7% in 2013, it decreased to 31.0% in 2023. Housing permits also showed fluctuations similar to the total sales figures. There were statistically significant relationships between first-hand sales and website use; second-hand sales and social media use; and construction permits and ERP use. Only social media usage significantly reduces second-hand housing sales. Digitalization in the construction sector is not reflected in the market at a sufficient level and that studies conducted only on social media reduce second-hand housing sales. The most effective method for construction companies to reach the segment that will buy housing through social media, but this is not yet at a level that will affect first-hand housing sales.

   

  JEL classification numbers: A10, R30, R31.

  Keywords: Construction, Digitalization, Housing, Sales, Production.