Advances in Management and Applied Economics

Design of an E-Commerce Platform for Protective Gear Products from the Consumer Perspective - A Study on User Satisfaction

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• Abstract

   

  E-commerce has been around for many years. As people's needs change, many product-based and service-based e-commerce platforms have emerged. However, research on the design of e-commerce platforms related to protective gear products has been relatively unpopular. This study starts from the perspective of consumers and studies what elements need to be considered when designing e-commerce platforms for experience-based products of protective gear, and what their impact on "user satisfaction" is. This study targeted consumers aged 18 to 75 who used the platform in Hsinchu, Taiwan. A total of 300 valid questionnaires were collected, and descriptive statistical analysis, reliability analysis, correlation analysis, and regression analysis were performed using SPSS statistical software. The results of this study showed that the e-commerce platform design of protective gear products affects "user satisfaction", and the results were partially established; the "information richness" dimension, "operation practicality", and "service comfort" of the "e-commerce platform design of protective gear products" had a significant positive impact on "user satisfaction". The "system security" of "e-commerce platform design for protective gear products" has no significant impact on "user satisfaction".

   

  Keywords: Protective gear products, Platform design, User satisfaction.