Advances in Management and Applied Economics

How Business Model Innovation Affects Carbon Performance of Mobile Phone Industry Chain Enterprises: The Mediating Role of Artificial Intelligence and Green Technology

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• Abstract

   

  The question of how enterprises can achieve both economic gains and carbon reduction goals through business model innovation has become an urgent issue requiring attention, as the sector currently navigates a critical period of dual transformations toward intelligence and green development. Using a sample of 133 Chinese smartphone industrial chain enterprises from 2015 to 2022, this study employs methodologies including the two-way fixed effects model, term frequency analysis. It aims to provide both a comprehensive theoretical framework and micro-level empirical evidence for the proposition that business model innovation impacts corporate carbon performance. Regression results demonstrate that business model innovation significantly enhances corporate carbon performance, a result robust to a battery of tests. Mechanism analysis demonstrates that the application of artificial intelligence and green technology innovation serve as mediating channels between business model innovation and carbon performance. Heterogeneity analysis indicates that the carbon performance enhancement effect of business model innovation is more pronounced in state-owned enterprises, firms facing stronger financing constraints, and enterprises positioned in the upstream segments of the supply chain. Continuous efforts in areas such as government guidance and enterprise-driven innovation will be essential in the future to facilitate the achievement of the dual carbon goals.

   

  Keywords: Business Model Innovation, Carbon Performance, Artificial Intelligence, Green Technology.