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Abstract
This study examines the impact of business
ethics on international trade performance, with particular emphasis on the
mediating roles of ethical leadership and organizational identification.
Drawing on Social Learning Theory and Social Identity Theory, a dual-path
mediation framework is proposed to explain how ethical values are translated
into organizational outcomes. Data were collected from 342 employees engaged in
international trade activities within Taiwanese small and medium-sized
enterprises (SMEs). Structural Equation Modeling (SEM) was employed to test the
hypothesized relationships. The results indicate that business ethics has a
significant positive effect on international trade performance. In addition,
business ethics significantly enhances ethical leadership and organizational
identification, both of which positively influence performance. Mediation
analysis confirms that ethical leadership (behavioral mechanism) and
organizational identification (psychological mechanism) serve as parallel mediators,
partially transmitting the effect of business ethics on performance. This study
contributes to the literature by integrating ethical leadership and
organizational identification into a unified multi-level framework, offering a
more comprehensive explanation of how business ethics influences performance.
From a managerial perspective, the findings highlight the importance of ethical
governance, leadership development, and employee identification in fostering
trust, strengthening cross-border relationships, and achieving sustainable
competitive advantage in international markets.
JEL classification numbers: F23, F14, M12, M14.
Keywords: Business Ethics, International Trade Performance, Ethical
Leadership, Organizational Identification.