Advances in Management and Applied Economics

Promotion and Product Marketing Models of Small and Medium Enterprises (SMEs) through E-Commerce

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• Abstract

  This study was aimed to obtain creative industries SMEs potentials developed in Cimahi, determine creative industries that could be prioritized as a market leader, obtain ideas of they behaved in utilizing the internet and E-Commerce, and acquire concept models through E-Commerce marketing. The method used was Comparative Descriptive, Experimental research, and Applied research. The study technique used three approaches (1) Library research (Desk Study); (2) Participatory Rural Apparaisal (PRA) Approach, Focus Group Discussions (FGD) and (3) Survey (interviews and observations). The objects of this research were creative industries SMEs businessmen in Cimahi . This research was conducted in 2012. The results showed the profiles of SMEs businessmen were mostly university and senior high school graduates . The potentials of SMEs business in Cimahi were independent business potentials, production inputs, facilities, development potentials, and the government policy implementation shows that most businesses in Cimahi were in potentials category. Additionally, the creative industries SMEs also had good potentials. The SMEs businessmen’s understanding of the use of the internet and E-Commerce still varied. They were not fully familiar with using the internet marketing process; necessary steps for socializing the internet and E-Commerce were needed.