Advances in Management and Applied Economics

Differences among Managerial Values of Small-Scale Entrepreneurs, Who Have Diverse Ethnicities: An Example of Grand Bazaar, Istanbul-Turkey

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• Abstract

  The objective of this study is to analyze the ethnicity factor on cultural values of small-scale entrepreneurs. For this reason, the 21-item Portrait Values Questionnaire (PWQ), which was created by Schwartz, was applied on 153 male and 22 female small-scale entrepreneurs, 175 people in total, who are operating in Grand Bazaar, Istanbul. As a result of this study, it was found that the Muslims possess values such as achievement, security and tradition more than the non-Muslims. In terms of ethnicity; Turkish, Kurdish, Armenian and Assyrian groups were analyzed and it was inferred that the values achievement, power, security and tradition differ among groups.