Advances in Management and Applied Economics

An Exploration of Key Success Factors for Enterprises Implementing Online Education Training Based on the Unified Theory of Acceptance and Use of Technology

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  • Abstract

     

    The key factor in achieving a competitive advantage for businesses lies in the talents that cannot be easily replicated. In the face of economic changes and the post-pandemic era, leveraging technology to accelerate learning scenarios and enhance employee competitiveness becomes paramount in corporate management. Due to technological advancements, online learning, characterized by its freedom from temporal and spatial constraints, has emerged as one of the forms for corporate education and training. Past empirical studies on the effectiveness of online education have yielded mixed results. Therefore, this study seeks to explore the reasons behind these discrepancies, serving as a reference for formulating educational training programs and providing assistance to relevant industries in evaluating the implementation of online education and training. The researcher employs the Integrated Technology Acceptance and Use Model as the foundation. In the first phase, relevant literature is collected, leading to the identification of four dimensions and 14 indicators. In the second phase, a Likert five-point scale is employed to extract the top three indicators for each of the four dimensions. Finally, a survey using the Fuzzy Analytic Hierarchy Process questionnaire is conducted to obtain the relative weights for the four dimensions and twelve indicators, with the dimensions ranked in the following order: hedonic motivation, habit, price value, and personal innovativeness. The study concludes with five propositions, aiming to provide crucial reference points for companies implementing online education and training, ultimately speeding up adoption and enhancing the intention to use online education.

     

    JEL classification numbers: C83, I25, M53, O15.

    Keywords: Unified Theory of Acceptance and Use of Technology (UTAUT), employee training, online learning, Key Success Factor (KSF).